Research

Advertising

  • Communications Studies Resources: Political Ads  
    A list of online articles and resources about political advertisements.
  • Fifty Years of Coca-Cola Television Advertisements  
    This online exhibit features a 50-year retrospective of Coca-Cola television advertising. Users can view the advertisements and read about the history of television advertising in general and the marketing of Coca-Cola in particular. The site also offers a bibliography and a guide to the collection at the Library of Congress.
  • Footage.NET   Paid Subscription Required
    Footage.net is a network of stock and archival footage distributors. While most of its services are provided for members, users can still look to its frequently updated news section relating to all aspects of motion picture preservation and archiving. A lengthy article by Rich Prelinger on the fundamentals of stock footage libraries can be found on the site's 'About Us' page.
  • Living Room Candidate  
    The site is an exhibition presented by Museum of the Moving Image, featuring more than 250 campaign commercials from every presidential election since 1952.
  • Maysles Films  
    Some general information about the Maysles from the official website of Maysles Films, including news on new features and commercial work. Check the press section for a collection of scanned news articles about the documentarians.
  • Moving Image Collection Catalog  
    The Museum of the Moving Image's collection contains artifacts from every stage of producing, promoting, and exhibiting motion pictures, television, and digital media -- currently more than 130,000 objects. Holdings include licensed merchandise, technical apparatus, still photographs, production design materials, costumes, fan magazines, publicity materials, and video and computer games. The online catalog currently contains over 4,000 silent-era and licensed merchandise entries.
  • PBS 30-Second Candidate  
    An interactive online exhibit about the history and production of presidential campaign commercials, featuring a historical timeline and clips of interviews with campaign-ad experts. The site also is host to a short video emphasizing the craft of creating commercials (and its similarity to the craft of cinema) and a dissection of how the famous "Eisenhower Answers America" ads were created.
  • Political Advertising Resource Center  
    PARC's website compiles campaign advertising from recent elections and analyzes voter reactions to the ads. Also, their "Campaign 2008" section includes a running archive of ads, including transcripts.
  • Political Spot Advertising Bibliography  
    A bibliography of print resources about political advertisements.